Goals House


The Goals House community grew substantially this June with 3 Houses taking place across two continents in just 2 weeks.

In partnership with the SMI, Terra Carta House came to life, curating a series of events during the Commonwealth Heads of Government Meeting in Kigali, Rwanda. The House convened Government delegates, business leaders, and NGO’s joining together in discussions and collaborations on ‘Delivering a Common Future’. 

In the same week, Goals House returned to Cannes during the Cannes Lions International Festival of Creativity where inspirational women leaders (and supportive men!) gathered to discuss Goal 5 and over 70 marketeers from Reckitt took part in a bootcamp about how to bring purpose into their brands.

The following week was Goals House’s first appearance at London Climate Action Week, where the Mayor of London, business leaders, activists and explorers gathered to discuss how cities can deliver a more sustainable and inclusive future. 

Goals House saw a full line-up of over 40 events, including panels, roundtables and nightcaps across two continents all centred around creating a more sustainable and inclusive future.


Goals House at Cannes returned in 2022 during the Cannes Lion Festival, with another curated programme of activities centred around the pivotal ways marketing can drive progress of the SDGs with notable key trends focussing on NFTs & the Metaverse, E-Commerce, Sustainability and Equality.

From considering how we use brands to drive purposeful behaviour change amongst people, to the way we use marketing to engage people in taking action on the sustainability agenda, Goals House at Cannes hosted the world’s leading marketeers alongside activists for important, action-oriented discussions.

Diversity, equality and inclusion were also high on the agenda as the marketing industry evaluated the need for stronger representation for everyone in the way it operates, as well as the importance of youth activists as a driving force.


Reckitt Bootcamp

Reckitt welcomed 70 of their top marketeers from across the world to attend Goals House, beginning with an informal dinner reception on Sunday night and continuing with a full day of workshops on Monday. The workshops were designed to forge a tighter community of marketeers across the company’s leading brands and inspire attendees to help them achieve their goal of becoming the world’s most purposeful and impactful marketeers. 

The interactive session focused on several key areas including; localised fights, behaviour change, habitat, partnerships, creative bravery, and positive portrayal. Following these sessions, a panel discussion was held with Professor Robert West and Alison Hardyon committed behaviour change and how this can be best implemented into marketing.

Global Goals Welcome Reception

On Monday afternoon, Goals House hosted a vibrant welcome reception drinks, to mark the return of Goals House at Cannes. Alongside Project Everyone, we welcomed friends of Goals House, both old and new, to celebrate another exciting programme of activities centred around the pivotal ways marketing can drive progress of the SDGs.

River Café Table 4 live

For the first time in its history, the brilliant food podcast River Cafe Table 4 had a live recording at Goals House, Cannes, between host Ruthie Rogers and Josh Berger, Media Entertainment Executive and Producer. 

Josh discussed his love for breakfast cereal, confessing he could identify any breakfast cereal in a blind taste test. He reminisced about his mother’s pot roast and lasagne, southern fried cooking at Motown Records with his godfather, and his love of eating fish, meat, and soups in Spain. Look out for the episode going live.

Goal 5 Dinner

Goals House then came to life for a dinner focused on Goal 5, Gender Equality, hosted by Vanessa Kingori, MBE, Chief Business Officer, Condé Nast Britain & Vogue European Advisor, Yana Peel, Global Head of Arts and Culture, Chanel and Gail Gallie, Co-founder, Project Everyone. The empowering discussion focused on the need for gender parity and equal opportunities for all to facilitate this shift. Whilst progress has been made, there is still much to do to achieve gender parity, particularly in the workplace as female attendees shared moving stories of challenges women face in achieving success.

Guests included: British actress, writer, director Michaela Coel; Lorraine Twohill, Chief Marketing Officer at Google; Aïssa Maïga, Actress; Alex Mahon, CEO Channel 4; musician Marcus Mumford; actor and musician Jared Leto; Nicola Mendelsohn, VP Global Business Group, Meta; Vicky Free, Head Global Marketing, Adidas, and Hallease Narvaez, Creator, YouTubeYonca Dervisoglu, VP, Marketing, Europe, Middle East and Africa, Google; Kate McVeigh, VP, Client Development, NBC Universal; Darnell Strom, Partner & Head of Culture & Leadership Division, United Talent; Sian Sutherland, Co-founder, A Plastic Planet; Rebecca Hirst, Chief Marketing and Communications Officer UK, EY; Charly Cox, Poet, Activist; Kate Garvey, Co-Founder, Project Everyone; Ben Schwerin, SVP of Content and Partnerships, Snap; Glenne Azoff, Artist Relations, Apple Music; Edward Enninful, Editor in Chief, British Vogue; Adina Kagan, SVP, Media & Insights, ChanelBetsy Kenny Lack, Head of Global Brand Strategy, Snap; Claudia Edelman, Founder, We Are All Human; Akua Enninful, Hannah Pawlby, Chief Impact Officer, freudsBernicia Boateng; Deborah Joseph, Editor in Chief, Europe, Glamour; Matt Brittin, President of EMEA Business & Operations, Google; Michele O’Neill, Director Powered Enterprise, Nine; and Charlotte Van Reyk, Global Executive Engagement, Google


Terra Carta: Unlocking Action and Behaviour Change

On Tuesday, co-hosts, Matthew Freud, Chairman of freuds, and John Rudaizky, Global Brand & Marketing Leader for EY, convened globally influential CMOs and marketeers on behalf of His Royal Highness The Prince of Wales’ Sustainable Markets Initiative (SMI). Special guests included Stephan Loerke, CEO of the World Federation of Advertisers and driver of the Planet Pledge, and Gail Gallie, co-founder of Project Everyone. With the aim to drive collaborative action to accelerate the transition to a more sustainable world, they facilitated an open discussion on the role of marketing in the green transition. Building on conversations during COP26, perspectives were gathered from the participating guests on putting the creative industries at the heart of the Terra Carta – the charter that puts sustainability at the centre of the private sector. 

“Nature invented a circle economy, we need to use it as inspiration. If everyone with marketing brains created a vision for an alternative world, we can change the system, thrive and live.” – Sian Sutherland, Co-Founder of A Plastic Planet

UNDP: We had an asteroid, what’s your excuse?

Hosted by Boaz Paldi, Chief Creative Officer at UNDP, Anjali Kwatra, Director of Communications at UNDPBeto Fernandez, co-founder of Activista, and moderated by Colin Butfield, Co-Founder and Executive Director at Studio Silverback, the UNDP lunch examined how policy makers in every country can prioritise transitioning to clean energy sources from fossil fuels. The lunch featured the new ‘Don’t Choose Extinction Campaign’ in which Frankie, a computer-generated dinosaur is seen storming into the United Nations General Assembly, seizing its iconic podium, and urging stunned-looking dignitaries to avoid the dinosaurs’ fate – extinction – by making changes to tackle the climate crisis. Watch it hereit has been viewed 1.8billion times!


The role of design in creating a plastic free world

Gail Gallie, co-founder of Project EveryoneSian Sutherland, co-founder, A Plastic PlanetJennifer Kaminski, Executive Creative Director, Natural Fiber Welding, and Damien Bradfield, Founder, WeTransfer, discussed the importance of design in creating a plastic-free world, and gave a sneak peak of the new platform, PLASTICFREE.COM.

Salesforce: Leading and building trust in an age of employee and customer activism

We are entering an age of employee and customer activism that may well upend our assumptions about power within organizations. It is important to build and maintain trust within organizations, as well as externally with consumers, leaders and senior members of staff. Employers need to take a stance on important issues, to reassure their workforce that they are holding the organization and its values to account.

Polly Sumner, Chief Customer Experience Officer, SalesforceDamien Bradfield, Chief Creative Officer, WeTransfer, Laura Misselbrook, Senior Director, Global Brand & Portfolio Comms, The Lego Group, Deborah Joseph, European Editorial Director, Glamour and Kamal Ahmed, Editor-in-Chief and Co-founder, The News Movement hosted a dinner to examine how executives can best build trust with customers and employees in an age of activism, reaffirming the importance of listening to the next generation, to build long lasting trust.

Joined by Triona Byrne, Senior Director, Strategic Relations, SalesforceCharly Cox, Poet, Activist; Maddy Chambers, Communications Director, VICE Media GroupGail Gallie, Co Founder, Project EveryoneAnn Rosenberg, Co-Founder of SDG AmbitionSolitaire Townsend, Chief Solutionist & Co-Founder, FuterraCristina Gnecco, International Projects & Partnerships Director, Global CitizenJorge Richardson, Co-Founder, Hope HydrateJoe Wade, Co-Founder, Don’t PanicFlorence Gartland, Senior Communications Manager, VICE Media GroupPaul Clemmons, Principal, DeloitteMadison Slinker, Senior Director, Brand Marketing and Strategy, SalesforceWill Skeaping, Creative Strategist, Extinction RebellionJudy John, Global Chief Creative Officer, Edelman.


The Power of Storytelling: A conversation on courage & impact

Reckitt returned to Goals House on Thursday for a wrap-up session to round off their time at Cannes Lions. Attendees participated in many sessions where they shared ideas and discussed significant takeaways from the week. As part of the concluding session, David Shukman, former Science Editor of BBC News, spoke about creative bravery in a session aimed to motivate Reckitt marketers.

The World’s To Do List Dinner: Taking Real Action For The Global Goals

Goals House wrapped up the week in Cannes with a closing event held by Project Everyone and the Global Goals Avengers. The Global Goals Avengers dinner emphasised the importance of collaboration and storytelling in achieving the Global Goals. We gathered a creative community to inspire action and sustain momentum for the World’s To Do List, building on conversations held during Cannes Lions.

Generation17 Leaders Tafara Makaza and Kristian Kampmann spoke about their work towards Goal 8 and creating equitable, decent and secure job opportunities for communities in parts of Africa. Cristina Gnecco, International Projects & Partnerships Director at Global Citizen, spoke about funding young leaders and activists doing this work and Charly Cox, author, activist and performer, read “Cannes Dissonance”— a poem that she’d written that day to reflect on the week.

Goals House partnered with His Royal Highness The Prince of Wales’ Sustainable Markets Initiative to host the very first Terra Carta House during the Commonwealth Heads of Government Meeting (CHOGM) in Kigali, Rwanda.

Terra Carta House hosted a curated series of exclusive events and convened a community of government, business and NGOs united in the drive to achieve the objectives of the Terra Carta, a charter that puts sustainability at the heart of the private sector.


SMI meet and greet

His Royal Highness The Prince of Wales’ Sustainable Markets Initiative invited global CEOs and delegates to attend CHOGM to create new partnerships, and shape the agenda in accelerating an industry-wide transition to sustainable markets, through public, private collaboration.

High Commissioner’s Roundtable

In early 2021, His Royal Highness The Prince of Wales convened heads of government from Commonwealth nations to discuss how to advance and accelerate the global sustainability agenda. Shortly after these roundtables, HRH requested governments to put forward their highest priority projects to the SMI, which is ready to provide financial advisory and technical support to governments to enable these projects to secure reliable and affordable private sector investment.

High Commissioners from Canada, Ghana, Nigeria, Papua New Guinea, Malawi and others came together at Terra Carta House for an informal discussion with the SMI to advance these Nationally Determined Contributions to make stronger progress together.

Prince’s Trust International

Prince’s Trust International works in partnership with local organisations in 17 countries to deliver education, employability and enterprise programmes that empower young people to build their own futures. It is more important than ever that young people are prepared for the jobs of the future.

Prince’s Trust International hosted a dynamic panel discussion bringing together youth programming experts, young people and businesses to discuss the challenges and opportunities in upskilling for the green sector, featuring Zoisa North-Bond, CEO,Octopus Energy Generation; Emmanuel Edudzie, Founder & Executive Director, Youth Opportunity & Transformation in Africa; Omowale Ogunrinde, Program Director, Field of Skills & Dreams and Michael Akinsete, Co-founder and Head of Marketing, Ecotutu.

In Conversation with Grant Reid

Following the recent launch of the SMI Agribusiness Task Force; designed to accelerate regenerative agriculture into becoming the predominant agricultural system in the world, Arlo Brady, CEO of freuds & co-chair of the S30, and Grant Reid, CEO of Mars sat down in a fireside chat to unpack the topic further.

Despite clear long-term benefits, the rate of farmers adopting regenerative agriculture is too slow to make a significant difference to climate change and biodiversity loss in the near future. Members of the Task Force have committed to developing recommended practical actions to help transition value chains and unlock greater adoption of regenerative practices by the end of 2022, which will be shared with policymakers and businesses in the food system to help transition value chains and unlock greater adoption.


Ayana McIntosh-Lee, SVP, External Affairs, BP moderated a roundtable on e-mobility, with featured speaker Patricie Uwase, Rwanda Ministry of Infrastructure and Josh Whale, CEO, Ampersand. The roundtable explored what is needed to drive e-mobility forward in Africa, exploring policy, technology and infrastructure, and investment requirements.

VIP Reception

His Royal Highness The Prince of Wales attended the flagship reception at Terra Carta House to celebrate the progress made since the launch of the Terra Carta in January 2021 and encourage further actions and commitments.

His Royal Highness was greeted with a special performance from traditional Rwandan dancers, before meeting with country and business leaders from around the world including Dr Tedros Adhanom Ghebreyesus, Director-General of the WHO, Dr. Bibi Ameenah Firdaus Gurib-Fakim GCSK, former President of Mauritius, Nair Unnikrishnan, Head of Climate Change at the Commonwealth, Minister Pauline Tallen OFR, Rwandan Minister for Women Affairs and Social Development, Teddy Mugabo, CEO, Rwandan Green Fund, Marc-André Blanchard, Executive Vice-President and Head of CDPQ Global, Johnston Busingye, Rwandan High Commissioner, Israeli Ambassador Dr. Ron Adam, Her Excellency Saroja Sirisena, High Commissioner of Sri Lanka, John Holland-Kaye, CEO, Heathrow Airport and Makhtar Diop, Executive Vice Chairman of the IFC.

COP27 Dinner

Following on from the progress made at COP26, the latest IPCC Report demonstrates the urgency of action and the level of ambition needed at COP27. CHOGM marks an integral moment in the lead up to COP27 and offers the opportunity to help elevate conversations on the global south’s growing involvement in the fight against climate change, ahead of COP27 being hosted in an African country, for only the fifth time.

The Countdown to COP27 Dinner, hosted by the Sustainable Markets Initiative and Grant Reid, CEO of Mars, provided an opportunity to convene government representatives and business leaders.

Global Fund Dinner

This dinner was co-hosted by the Global Fund and Goodbye Malaria in the lead up to the Kigali Summit this week, also taking place at CHOGM. This celebration recognised the achievements made in the fight against malaria so far, and discussed what more the private sector can do to strengthen health systems to prepare for future pandemics.

We were joined by companies from the private sector such as Malaria No More, GSK, Novartis, and SC Johnson who are committed to exactly this.

Terra Carta House Nightcap

Business leaders and government representatives from across the Commonwealth came together at the Terra Carta House Climate Nightcap, hosted by Grant Reid, CEO of Mars for an evening of drinks and entertainment.


Attracting Climate Finance Roundtable

Thursday morning opened with Marc-André BlanchardCDPQ and Gemma CorriganFederated Hermes moderating a roundtable exploring the challenges and opportunities for rapid acceleration around financing the greatest Climate and Nature issues, including innovative and collaborative financing solutions such as Blended Finance.

Health Systems Roundtable

The healthcare sector contributes 4-5% of global greenhouse gas emissions, and all those involved in the provision of healthcare have a role to play in reducing the environmental footprint of care while improving health outcomes.

In the wake of the Covid-19 pandemic and run up to COP27, a roundtable hosted by Barbara Nel, country president for the African cluster at AstraZeneca, explored the measures that can be taken to strengthen healthcare systems and enable greater sustainability, resilience and equity.

Climate Pledge Lunch

Smaller, remote, and exposed, Small Island Developing States (SIDS) are at the frontlines of climate change.

Hon. John Briceño, Prime Minister of Belize, Hon. Edmund Bartlett, Jamaican Minister of Tourism and The Climate Pledge hosted Thursday’s lunch brought together government delegates, the private sector, international organisations, NGOs, and experts, to discuss public-private collaboration which is critical in ensuring the longevity, independence and security of Small Island Developing States. Featuring remarks from Nigel Topping, UN High Level Climate Action Champion and Bogolo Kenewendo, Africa Lead for UN High Level Climate Action Champions.

Green Hydrogen Roundtable

A roundtable featuring Hage Geingob, President of Namibia and Andrew Forrest, founder & CEO of Fortescue Metals Industries, focussed on Green Hydrogen’s potential for decarbonising world economies and what is required to reach it, highlighting the roles of the public and private sectors to enable it to become commercially established and stimulate demand.

Launching the Sustainable Infrastructure Accelerator

Christophe Dossarps, CEO of Sustainable Infrastructure Foundation and Dr Kgosientsho Ramokgopa, Head of the Investment and Infrastructure Office in the Presidency at Infrastructure South Africa took part in a roundtable to discuss the challenges and opportunities facing sustainable infrastructure.

The session marked the announcement of the Sustainable Infrastructure Accelerator partnership, a collaboration between the SMI, the Sustainable Infrastructure Foundation and FAST-Infra. The partnership will provide end-to-end support to countries to help build their infrastructure needs in a sustainable way and thereby have a higher likelihood of securing reliable investment.

Equality for women & girls: reversing regressions

Events in 2021 and 2022 have had an alarming negative effect on the rights of women and girls. Progress has not just been halted, but there has been a significant regression. The COVID-19 pandemic disproportionately affected women and girls, with a rise in domestic abuse and job insecurity seen worldwide. Access to sexual and reproductive healthcare has decreased and girl’s attendance at school has waned. 

Thursday’s reception brought together business, NGOs, activists and countries to discuss the steps needed to erode the recent regressions in gender equality and encourage businesses and individuals to take action.

Hosted by Fiona Muthoni Naringwa, Presenter and Producer at CNBC Africa, the reception featured remarks from Dr Princess Nothemba Simelela, Assistant Director-General, Special Advisor to the Director-General, Strategic Priorities, World Health Organization; Pamela Zaballa, Global CEO, NO MORE Foundation; Melissa Morbeck, Global Director of Partnerships, NO MORE Foundation and Oluwaseun Ayodeji OsowobiCommonwealth Young Person of the Year 2019, Executive Director – Stand to End Rape Initiative (STER), Nigeria, UN Young Leader for the Sustainable Development Goals.

The Five Foundation Dinner

The Global Britain Agenda provides us with an opportunity to leverage the UK’s excellent reputation and networks within African Commonwealth States to boost economic growth, prosperity and peace for the continent’s women and girls.

The Five Foundation, along with Kenya’s High Commissioner to the UK, hosted a private dinner and interactive discussion about what a newly invigorated Commonwealth can look like for African women and girls. At a time when African economies are growing in strength, the UK needs to offer solidarity and support by financing and funding innovative, equality-based initiatives and activism, which put gender equality at the core.

Closing Nightcap

Brian Moynihan, Chairman of Bank of America and Co-Chair of the SMI hosted the closing nightcap at Terra Carta House. Business and country leaders came together with NGOs and activists for an evening of drinks and entertainment to celebrate the progress made at CHOGM.

Goals House @ LCAW

For the first time ever, Goals House came to London Climate Action Week to host a series of roundtables, dinners, and receptions which brought together local voices, climate leaders, and changemakers dedicated to mobilising the City of London to accelerate global climate action.


Exploring New Ground Panel

Goals House at London Climate Action Week got off to a great start with the Exploring New Ground panel event. The panel included Matt Pycroft, Ben Saunders, Martin Hartley, Sophy Roberts and Adam Raja who shared inspirational stories from their diverse careers, discussed the paradox of opening empty places to a crowded world, and the changing landscapes of exploration.

London Climate Action Week Opening Reception

The panel event was followed by a London Climate Action Week opening drinks reception bringing together NGOs, media, business and government leaders, including members of the British Embassy in Brazil, all passionate about harnessing the power of London to drive the global net zero transition.


B Corp Breakfast

London is the B Corp capital of the world, with more certified B Corps than any other city yet 1.5m adults and 400,000 children living in London are experiencing hunger, and with the increase to the cost of living this is only set to get worse.

Businesses in the food & drink sector are at the forefront of the issue and have the potential for transformative solutions. Chris Turner, Executive Director B Lab UK, hosted a breakfast roundtable to discuss how businesses can be a force for good in tackling food waste.

Guests included Tanya Mitchell, The Felix Project, Cameron McDonald, Rubies in the Rubble, Tim Rees, Vita Coco, Heather Lynch, Oddbox, Hannah McCollum, ChicP, Sophie Trueman, Too Good To Go, Charlie Hobhouse, Punchy Drinks, Maria Kennedy, Strong Roots, Mark Wakefield, Beesou, Ben Hallam, Tracklements and many more.

Nature Recovery Roundtable

The Rt Hon Lord Benyon, Parliamentary Under Secretary of State – Department for Environment, Food and Rural Affairs, hosted a private roundtable dedicated to exploring the key challenges and opportunities that exist in fighting the climate crisis, including the reality of creating pipelines for investable nature recovery projects.

Moderated by Matt Barbet, representatives from the likes of Blue Marine Foundation, Normative.io and the Secretariat of the Environment of the State of São Paulo, Brazil among others, explored the incorporation of smaller landowners and managers into the nature recovery process, the involvement of local communities to ensure social and environmental benefits, and the role government and business can play to accelerate success.

SMI Lunch

His Royal Highness The Prince of Wales’ Sustainable Markets Initiative welcomed delegates from the Government of Brazil for a lunch to discuss state projects to advance the bioeconomy and regeneration of the Amazon region, such as the Pará State Payments for Environmental Services Project.

Attendees included: Richard Ridout, Head of Climate, Energy and Low Carbon, FCDO Brazil; André Guimarães, Director of IPAM (Amazon Environmental Research Institute); Laura Round, Communications Director, SMI; and Rob Doepel, EY UK&I Managing Partner for Sustainability.

Future of Cities Roundtable

Rob Doepel, EY UK&I Managing Partner for Sustainability and Kirstin McCarthy, Sustainability Director for Holcim hosted a roundtable focusing on how we can begin to support cities in the transition from a linear economy to a circular economy. The discussion brought together leaders from multiple sectors across industries, civil societies, and governments.

Executive Director of C40, Mark Watts was a special guest at the roundtable, alongside Dearbhla Hone, Senior Policy Advisor for the COP26 Unit, and Elizabeth Wangeci Chege, Vice Chair of The World Green Building Council who discussed the top barriers and practical challenges that stand in the way of cities reaching net zero.

Global Goals Cities Panel

We were joined by The Mayor of London, Sadiq Khan; Richard Curtis and Project Everyone for a Global Goals Cities panel, supported by EY. The panel saw discussions on the vital role that London and cities around the world must play to create a carbon-free future and achieve the UN’s Global Goals.

Global Goals Cities Reception

The panel was followed by a reception which marked the launch of Project Everyone’s Global Goals Cities campaign and convened business leaders and changemakers passionate about the role of cities in driving the net zero transition.

Circular Fashion Dinner

Stephanie Phair, Chair of the British Fashion Council, and Arlo Brady, CEO of freuds and Founder of freuds OnePointFive°, hosted a dinner bringing together industry leaders who are driving progress towards circular fashion ecosystems. The dinner saw insightful discussions and comments from Jocelyn Wilkinson, Responsibility Programme Director for Burberry; Mary Fellowes, CEO & Founder of GreenWith Studio; and Julia Gulatee, Head of Public Affairs at Chanel.