Love & Work
For the last 13 years, freuds has been engaging audiences at Davos, Cannes Lions and UNGA in high-profile discussions, ground-breaking events and campaigns that have helped to shape a new global landscape.
Super Year 2020 Journal
Antonio Lucio, CMO of HP launched a mentor programme #morelikeme to increase diversity in creative agencies. He also hosted a panel on diversity with Edward Enninful, Thandie Newton and Tiffany Warren at Cannes Lions.
Stella McCartney, Ellen McArthur, Christiana Figueres, Wendy Schmidt and Patricia Oliva hosted a drinks reception at Arctic Basecamp in Davos to mark Evian’s commitment to use 100% recycled plastic by 2020, Budweiser launched its 100% renewable electricity commitment.
Jamie Oliver returned to Davos with a focus on sport and nutrition, hosting a dinner with US sprinter Michael Johnson, moderated by FT Deputy Editor Gillian Tett, before a Facebook Live event at the World Food Programme tent with Shakira and Richard Curtis.
Goalkeepers launched at UNGA hosted by Bill and Melinda Gates with President Obama, Prime Minister Trudeau with Stephen Fry as the host.
freuds brought (RED) back to Davos, to celebrate its 10th anniversary. Bono was joined by Klaus Schwab, founder of The World Economic Forum, and (RED)’s partners. Davos turned (RED) as the streets were lined with 10th Anniversary slogans, advertising and banners.
freuds crafted 193 snowmen as part of an international campaign to highlight the lack of action on climate change with the help of Save The Children, while enabling Bill and Melinda Gates to host a dinner with special guests including Chris Martin, Will.i.am, Queen Rania and others.
Bono was presented with the inaugural Lionheart award at Cannes Lion to honour his work with Product (RED). Bono joined Jony Ive on stage for a panel discussion of the Product (RED) partnership with Apple.
London came to Davos to present the opportunities the city had to offer in a countdown to the Olympics with a Great British Tea Party hosted by Tim Berners-Lee, Lily Cole and then London Mayor Boris Johnson.
Important Dinners for Women hosted by Her Majesty Queen Rania Al Abdullah of Jordan, Indra Nooyi and Wendi Murdoch in New York at UNGA with guests including Nicole Kidman, Christiane Amanpour, Helena Christensen and Christy Turlington to highlight the lack of progress made on MDG5 on maternal mortality.
Product (RED) launched to promote the fight against AIDS, with Bono, Giorgio Armani, Converse, Amex and Elle Macpherson, captured on the front page of the Financial Times.