Goals House at Cannes will return in 2022 during the Cannes Lion Festival, with another curated programme of activities centred around the pivotal ways marketing can drive progress of the SDGs.

From considering how we use brands to drive behaviour change amongst consumers, to the way we use marketing to engage consumers in taking action on the sustainability agenda, Goals House at Cannes will host the world’s leading marketeers alongside activists, for action-oriented discussions.

Diversity, equality and inclusion also promises to be high on the agenda as the marketing industry reflects on the need for better representation for all within the way it operates, whilst the importance of youth activists in driving positive impact across areas such as social media and mental health will also see renewed focus.